Client

A leading beverage brand of India

Objective

To enhance category consumption patterns and product performance tracking across various retail environments, particularly focusing on railway retail audits. The goal was to improve competitive benchmarking, enhance product relevance, optimize market share metrics, and support data-driven strategies for improved product offerings and marketing initiatives.

Methodology

1. Universe Establishment:

   • Defined store types and collected comprehensive data on shop numbers and turnover.

2. Sample Design:

   • Designed a representative sample to reflect the broader retail universe, ensuring each store type was adequately represented.

3. Data Collection:

   • Conducted detailed audits at the retail store level, gathering insights into sales, stock turnover ratios (STR), and SKU (Stock Keeping Unit) details.

4. Statistical Expansion:

   • Expanded the sample findings to represent the entire retail universe, enabling robust statistical analysis.

5. Reporting Outputs:

   • Compiled data into key dimensions and visualized insights through detailed output templates focusing on category trends analysis, pack-level performance, and KPIs.

Findings

• Improved tracking of consumption patterns at the category level revealed consumer preferences shifts

• Enhanced benchmarking capabilities provided valuable insights into competitive performance, highlighting gaps and opportunities.

• Detailed understanding of pack types, sizes, and SKU performance analysis allowed for granular understanding of product relevance and turnover.

• Key performance indicators (KPIs), including stock turnover ratio analysis, offered actionable retail insights into product offtakes and inventory management efficiency.

Outcome and Conclusion

• The retail audit methodology empowered the brand India with a clearer understanding of dynamic market enabling data-driven marketing strategies and decision-making.

• Improved agility in responding to market changes ensured alignment with evolving consumer needs and preferences.

• Strategic adjustments to product offerings and marketing campaigns enhanced competitive and retail market positioning and market share.

• The study underscored the critical importance of regular retail audits in maintaining market relevance and fostering continuous improvement.

This comprehensive approach demonstrated the value of leveraging retail audits as a strategic tool, supporting the brand’s commitment to staying ahead in a dynamic market environment.

Retail audit measurement empowers businesses to stay agile, competitive, and aligned with evolving market demands. Discover how Market Xcel’s advanced retail analytics can help you optimize performance, engage customers, and drive revenue growth. Partner with us today and transform your retail strategy!