VeIS
Capturing in-the-moment responses, unlock real-time consumer insights
With digitisation revolutionising the domain of insights and research, traditional methodologies have taken a backseat. VeIS, dynamic and tech-enabled is an interactive insight platform that enables two-way communication between brands and consumers for better understanding and deeper, accurate and reliable insights from the direct source itself.
Implicit
User feedback in a swipe!
On the lookout for a research platform that’s quick, easy and provides real-time insights? Your chase ends here! Comprehensive, Accurate, and Scalable, Implicit, a survey-based research platform, is researchers’ go-to tool to capture consumer feedback. With this research tool, we optimise each survey to ensure consistent engagement, and collection of quality data for actionable results, in minimal time.
Eye-tracking
See through the lens of your customers.
With digitisation revolutionising the domain of insights and research, traditional methodologies have taken a backseat. VeIS, dynamic and tech-enabled is an interactive insight platform that enables two-way communication between brands and consumers for better understanding and deeper, accurate and reliable insights from the direct source itself.
Facial recognition
Capture consumers’ expressions and emotional engagement with your brand
At MX, we incorporate facial recognition technology, which uses automated software and webcam capture to quantify emotional responses to ads and digital videos used in market research. Once the facial recognition of customers is complete, a deep learning algorithm presents various purchasing recommendations pertaining to them. This revolutionary technology not only enables you to analyse your customers’ moods but also to take mindful decisions to amplify your business.
Social listening
Your brand is being discussed. Are you listening?
With robust tech advancements, social listening has taken the centre stage. Owing to the rise of social media, consumer attitudes are now on display for anyone to see in real-time. Supported by state-of-the-art technology, our dedicated media experts track, monitor and analyse the interactions, likes, and dislikes that are pertinent to your business’ brand, helping you make informed decisions, proliferate your digital presence, and inspire new offerings to your customers. The extraction of such wealthy data is to apprise you of the social shifts and desired strategy.
Web scraping
Extract and give structure to your website data
The amount of data in our lives is mounting up exponentially, and the analytics of the same has become a necessity. Pursuing the intelligence automatic methods to obtain a large amount of data from websites, where most of this data is unstructured, our skilled wizards at MX convert the data into a structured format in a spreadsheet or a database to use the same as base insights. With our robust analytical solutions, accurate tools, and experts, you can manage the vast amount of available information to enable better and more transparent decision-making.
