FMCG Industry excellence starts with better insights
In the fast-paced FMCG sector, it’s not enough to keep up with trends—you need to stay ahead of them. With our data-driven solutions and consumer insights, transform market challenges into opportunities and everyday shoppers into loyal brand advocates.
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Revolutionize FMCG growth with consumer-centric insights
Gain a competitive edge in the Fast-moving consumer goods market with our data-driven solutions. Discover what drives FMCG consumer behaviors, decode buying choices, customer preferences and anticipate consumer trends to stay ahead in this dynamic industry. We collaborate with leading brands FMCG market growth strategies, optimize product innovation, and build lasting customer loyalty. From FMCG industry analysis to customer feedback across every channel—retail shelves, e-commerce platforms, and social media—we help you craft strategies that inspire trust and drive results.
Competitive Intelligence
Enhance your understanding of pricing strategies and streamline your operations with customized solutions designed specifically for success in the retail industry
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Competitive Intelligence
Enhance your understanding of pricing strategies and streamline your operations with customized solutions designed specifically for success in the retail industry
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Competitive Intelligence
Enhance your understanding of pricing strategies and streamline your operations with customized solutions designed specifically for success in the retail industry
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Competitive Intelligence
Enhance your understanding of pricing strategies and streamline your operations with customized solutions designed specifically for success in the retail industry
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Product Testing
Validate Your product Innovations in FMCG with tailored Insights on product appeal, functionality, and consumer preferences, enabling data-driven decisions for successful launches.
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Product Testing
Validate Your product Innovations in FMCG with tailored Insights on product appeal, functionality, and consumer preferences, enabling data-driven decisions for successful launches.
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Product Testing
Validate Your product Innovations in FMCG with tailored Insights on product appeal, functionality, and consumer preferences, enabling data-driven decisions for successful launches.
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Product Testing
Validate Your product Innovations in FMCG with tailored Insights on product appeal, functionality, and consumer preferences, enabling data-driven decisions for successful launches.
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Consumer Segmentation
Capture a larger FMCG market share, foster greater loyalty and potentially increase sales by gaining a more nuanced understanding of the needs, wants and buying behaviour of your consumers.
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Consumer Segmentation
Capture a larger FMCG market share, foster greater loyalty and potentially increase sales by gaining a more nuanced understanding of the needs, wants and buying behaviour of your consumers.
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Consumer Segmentation
Capture a larger FMCG market share, foster greater loyalty and potentially increase sales by gaining a more nuanced understanding of the needs, wants and buying behaviour of your consumers.
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Consumer Segmentation
Capture a larger FMCG market share, foster greater loyalty and potentially increase sales by gaining a more nuanced understanding of the needs, wants and buying behaviour of your consumers.
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Brand Health
Strengthen Your FMCG brand positioning for Long-Term Success by tracking consumer perception, brand equity, competitive positioning and brand’s market presence with data driven insights.
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Brand Health
Strengthen Your FMCG brand positioning for Long-Term Success by tracking consumer perception, brand equity, competitive positioning and brand’s market presence with data driven insights.
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Brand Health
Strengthen Your FMCG brand positioning for Long-Term Success by tracking consumer perception, brand equity, competitive positioning and brand’s market presence with data driven insights.
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Brand Health
Strengthen Your FMCG brand positioning for Long-Term Success by tracking consumer perception, brand equity, competitive positioning and brand’s market presence with data driven insights.
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Shelf Testing
Optimize your Product Placement for Maximum FMCG Impact. Understand how consumers engage with your products on retail shelves and access actionable insights into visibility, positioning, and shopper behavior to drive sales growth in a competitive retail environment.
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Shelf Testing
Optimize your Product Placement for Maximum FMCG Impact. Understand how consumers engage with your products on retail shelves and access actionable insights into visibility, positioning, and shopper behavior to drive sales growth in a competitive retail environment.
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Shelf Testing
Optimize your Product Placement for Maximum FMCG Impact. Understand how consumers engage with your products on retail shelves and access actionable insights into visibility, positioning, and shopper behavior to drive sales growth in a competitive retail environment.
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Shelf Testing
Optimize your Product Placement for Maximum FMCG Impact. Understand how consumers engage with your products on retail shelves and access actionable insights into visibility, positioning, and shopper behavior to drive sales growth in a competitive retail environment.
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Social & Passive Listening
Stay ahead in the competitive FMCG market by analyzing real-time consumer conversations and trends. Establish stronger engagement and market impact by turning social insights into actionable strategies.
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Social & Passive Listening
Stay ahead in the competitive FMCG market by analyzing real-time consumer conversations and trends. Establish stronger engagement and market impact by turning social insights into actionable strategies.
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Social & Passive Listening
Stay ahead in the competitive FMCG market by analyzing real-time consumer conversations and trends. Establish stronger engagement and market impact by turning social insights into actionable strategies.
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Social & Passive Listening
Stay ahead in the competitive FMCG market by analyzing real-time consumer conversations and trends. Establish stronger engagement and market impact by turning social insights into actionable strategies.
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Ad & Concept Testing
With our advanced solutions gain real-time consumer feedback to ensure your advertising and product concepts resonate with your target audience before launch driving stronger market performance.
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Ad & Concept Testing
With our advanced solutions gain real-time consumer feedback to ensure your advertising and product concepts resonate with your target audience before launch driving stronger market performance.
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Ad & Concept Testing
With our advanced solutions gain real-time consumer feedback to ensure your advertising and product concepts resonate with your target audience before launch driving stronger market performance.
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Ad & Concept Testing
With our advanced solutions gain real-time consumer feedback to ensure your advertising and product concepts resonate with your target audience before launch driving stronger market performance.
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Campaign Evaluation
Leverage our data-driven evaluation solutions to assess your campaign effectiveness, optimize messaging, and turn consumer responses into actionable insights for greater market impact and ROI.
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Campaign Evaluation
Leverage our data-driven evaluation solutions to assess your campaign effectiveness, optimize messaging, and turn consumer responses into actionable insights for greater market impact and ROI.
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Campaign Evaluation
Leverage our data-driven evaluation solutions to assess your campaign effectiveness, optimize messaging, and turn consumer responses into actionable insights for greater market impact and ROI.
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Campaign Evaluation
Leverage our data-driven evaluation solutions to assess your campaign effectiveness, optimize messaging, and turn consumer responses into actionable insights for greater market impact and ROI.
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Satisfaction Studies
Understand what drives customer loyalty and brand preference in the FMCG by gaining deep insights into consumer expectations, product experience, and areas for improvement, helping you enhance brand trust.
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Satisfaction Studies
Understand what drives customer loyalty and brand preference in the FMCG by gaining deep insights into consumer expectations, product experience, and areas for improvement, helping you enhance brand trust.
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Satisfaction Studies
Understand what drives customer loyalty and brand preference in the FMCG by gaining deep insights into consumer expectations, product experience, and areas for improvement, helping you enhance brand trust.
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Satisfaction Studies
Understand what drives customer loyalty and brand preference in the FMCG by gaining deep insights into consumer expectations, product experience, and areas for improvement, helping you enhance brand trust.
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WHY US
Why choose us for FMCG sector research?
Why choose us for FMCG sector research?
Why choose us for FMCG sector research?
Deep Consumer Insights
With 18M+ consumer perspectives, 673 product launches, we decode consumer behavior, purchase patterns, and emerging FMCG trends to help you make informed decisions that drive brand loyalty and market expansion.
Deep Consumer Insights
With 18M+ consumer perspectives, 673 product launches, we decode consumer behavior, purchase patterns, and emerging FMCG trends to help you make informed decisions that drive brand loyalty and market expansion.
Deep Consumer Insights
With 18M+ consumer perspectives, 673 product launches, we decode consumer behavior, purchase patterns, and emerging FMCG trends to help you make informed decisions that drive brand loyalty and market expansion.
Deep Consumer Insights
With 18M+ consumer perspectives, 673 product launches, we decode consumer behavior, purchase patterns, and emerging FMCG trends to help you make informed decisions that drive brand loyalty and market expansion.
End-to-End Research Solutions
From product testing, demand forecasting, and pricing analysis to brand tracking and competitive benchmarking, our tailored research solutions address every aspect of the FMCG lifecycle.
End-to-End Research Solutions
From product testing, demand forecasting, and pricing analysis to brand tracking and competitive benchmarking, our tailored research solutions address every aspect of the FMCG lifecycle.
End-to-End Research Solutions
From product testing, demand forecasting, and pricing analysis to brand tracking and competitive benchmarking, our tailored research solutions address every aspect of the FMCG lifecycle.
End-to-End Research Solutions
From product testing, demand forecasting, and pricing analysis to brand tracking and competitive benchmarking, our tailored research solutions address every aspect of the FMCG lifecycle.
Extensive Market Reach
Our vast panel of 28M+ respondents and field team of 250+, we cover urban, semi-urban, and rural markets, ensuring a holistic understanding of diverse consumer segments across India and beyond.
Extensive Market Reach
Our vast panel of 28M+ respondents and field team of 250+, we cover urban, semi-urban, and rural markets, ensuring a holistic understanding of diverse consumer segments across India and beyond.
Extensive Market Reach
Our vast panel of 28M+ respondents and field team of 250+, we cover urban, semi-urban, and rural markets, ensuring a holistic understanding of diverse consumer segments across India and beyond.
Extensive Market Reach
Our vast panel of 28M+ respondents and field team of 250+, we cover urban, semi-urban, and rural markets, ensuring a holistic understanding of diverse consumer segments across India and beyond.
Actionable Intelligence for Competitive Edge
We go beyond data collection—our insights are designed to provide strategic recommendations that enhance product positioning, pricing strategies, and distribution models.
Actionable Intelligence for Competitive Edge
We go beyond data collection—our insights are designed to provide strategic recommendations that enhance product positioning, pricing strategies, and distribution models.
Actionable Intelligence for Competitive Edge
We go beyond data collection—our insights are designed to provide strategic recommendations that enhance product positioning, pricing strategies, and distribution models.
Actionable Intelligence for Competitive Edge
We go beyond data collection—our insights are designed to provide strategic recommendations that enhance product positioning, pricing strategies, and distribution models.
Advanced Methodologies & Tech-Driven Research
Using AI-powered analytics, digital panels, and real-time tracking, we deliver faster, more accurate, and cost-effective research insights tailored to FMCG industry needs.
Advanced Methodologies & Tech-Driven Research
Using AI-powered analytics, digital panels, and real-time tracking, we deliver faster, more accurate, and cost-effective research insights tailored to FMCG industry needs.
Advanced Methodologies & Tech-Driven Research
Using AI-powered analytics, digital panels, and real-time tracking, we deliver faster, more accurate, and cost-effective research insights tailored to FMCG industry needs.
Advanced Methodologies & Tech-Driven Research
Using AI-powered analytics, digital panels, and real-time tracking, we deliver faster, more accurate, and cost-effective research insights tailored to FMCG industry needs.
Proven Expertise & Industry Partnerships
With 24+ years of experience in FMCG market research, we have partnered with top brands to drive category growth, brand innovation, and consumer engagement.
Proven Expertise & Industry Partnerships
With 24+ years of experience in FMCG market research, we have partnered with top brands to drive category growth, brand innovation, and consumer engagement.
Proven Expertise & Industry Partnerships
With 24+ years of experience in FMCG market research, we have partnered with top brands to drive category growth, brand innovation, and consumer engagement.
Proven Expertise & Industry Partnerships
With 24+ years of experience in FMCG market research, we have partnered with top brands to drive category growth, brand innovation, and consumer engagement.
Your team of FMCG experts driving innovation and growth
In the competitive FMCG landscape, staying relevant means adapting to evolving consumer needs and innovating to meet market demands. Our team of seasoned FMCG specialists’ partners with global brands to craft tailored strategies, drive category growth, and ensure sustained success.
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Customized solutions for every FMCG challenge
From decoding consumer preferences and optimizing pricing strategies to enhancing product visibility and streamlining supply chains, we offer bespoke research solutions to tackle the most critical challenges in the FMCG sector.
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Enhance consumer engagement and brand loyalty in FMCG
Leverage our expertise to deliver personalized retail experiences, improve loyalty programs, and design seamless omnichannel journeys. We help retailers create strategies that resonate with their audience, drive satisfaction, and increase conversions.
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Advanced research methodologies tailored for FMCG
Utilizing a mix of qualitative and quantitative tools such as focus groups, shopper behavior analysis, product testing, and trend analysis, we deliver a 360-degree view of market dynamics. Our methodologies empower FMCG brands to stay ahead of consumer trends and competitor strategies.
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Optimized go-to-market strategies
With our deep expertise in consumer insights and competitive benchmarking, we guide FMCG brand strategy through FMCG product research, launches, marketing campaigns, and distribution strategies to ensure impactful results in a crowded marketplace.
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SUCCESS STORIES
Read how we made an impact
TESTIMONIALS
Notes from our clients
Had a great experience working with the team. They really pushed the boundaries to meet the deadlines that were committed & provide customized data downloads when needed.
FI MONEY
We had a great and seamless experience. Everything was quite on time and the key POC of the project was very helpful and prompt. The quality of the project was great and support provided from the team was superb considering it was an international project. The team came forward and helped us throughout in very step of the study.
MAMA EARTH
The quality of consumers recruited provided are always fabulous, please continue maintaining the same. Thanks for prompt response at all times, really appreciate the quick response and quality of work.
PIRAMAL HEALTHCARE
TESTIMONIALS
Notes from our clients
Had a great experience working with the team. They really pushed the boundaries to meet the deadlines that were committed & provide customized data downloads when needed.
FI MONEY
We had a great and seamless experience. Everything was quite on time and the key POC of the project was very helpful and prompt. The quality of the project was great and support provided from the team was superb considering it was an international project. The team came forward and helped us throughout in very step of the study.
MAMA EARTH
The quality of consumers recruited provided are always fabulous, please continue maintaining the same. Thanks for prompt response at all times, really appreciate the quick response and quality of work.
PIRAMAL HEALTHCARE
TESTIMONIALS
Notes from our clients
Had a great experience working with the team. They really pushed the boundaries to meet the deadlines that were committed & provide customized data downloads when needed.
FI MONEY
We had a great and seamless experience. Everything was quite on time and the key POC of the project was very helpful and prompt. The quality of the project was great and support provided from the team was superb considering it was an international project. The team came forward and helped us throughout in very step of the study.
MAMA EARTH
The quality of consumers recruited provided are always fabulous, please continue maintaining the same. Thanks for prompt response at all times, really appreciate the quick response and quality of work.
PIRAMAL HEALTHCARE
TESTIMONIALS
Notes from our clients
Had a great experience working with the team. They really pushed the boundaries to meet the deadlines that were committed & provide customized data downloads when needed.
FI MONEY
We had a great and seamless experience. Everything was quite on time and the key POC of the project was very helpful and prompt. The quality of the project was great and support provided from the team was superb considering it was an international project. The team came forward and helped us throughout in very step of the study.
MAMA EARTH
The quality of consumers recruited provided are always fabulous, please continue maintaining the same. Thanks for prompt response at all times, really appreciate the quick response and quality of work.
PIRAMAL HEALTHCARE
Accelerate your FMCG journey with Market Xcel
Your journey towards informed, impactful decisions starts here!
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USA
Market Xcel Data Matrix
5741 Cleveland street, Suite 120, VA beach,
VA 23462
SINGAPORE
Market Xcel Data Matrix Pte. Ltd.
190 Middle Road, # 14-10 Fortune Centre, Singapore - 188979
NEW DELHI
1st Floor, A-23, JDKD Corporate, Mohan Cooperative Industrial Estate, Mathura Road, New Delhi - 110044.
Market Xcel Data Matrix © 2025 (v1.1.3)
INSIGHTS SQUARE
OFFERINGS
Subscribe to us
USA
Market Xcel Data Matrix
5741 Cleveland street, Suite 120, VA beach,
VA 23462
SINGAPORE
Market Xcel Data Matrix Pte. Ltd.
190 Middle Road, # 14-10 Fortune Centre, Singapore - 188979
NEW DELHI
1st Floor, A-23, JDKD Corporate, Mohan Cooperative Industrial Estate, Mathura Road, New Delhi - 110044.
Market Xcel Data Matrix © 2025 (v1.1.3)
INSIGHTS SQUARE
OFFERINGS
Subscribe to us
USA
Market Xcel Data Matrix
5741 Cleveland street, Suite 120, VA beach,
VA 23462
SINGAPORE
Market Xcel Data Matrix Pte. Ltd.
190 Middle Road, # 14-10 Fortune Centre, Singapore - 188979
NEW DELHI
1st Floor, A-23, JDKD Corporate, Mohan Cooperative Industrial Estate, Mathura Road, New Delhi - 110044.
Market Xcel Data Matrix © 2025 (v1.1.3)