Drive automotive industry success with data-powered insights

Drive automotive industry success with data-powered insights

Drive automotive industry success with data-powered insights

Drive automotive industry success with data-powered insights

The automotive industry is evolving faster than ever, with shifting consumer preferences, emerging technologies, and sustainability demands reshaping the landscape. Stay ahead of the curve with our impact-driven Solutions and market intelligence, turning industry challenges into growth opportunities and buyers into lifelong brand champions.

Let’s navigate the road to success—powered by insights, driven by innovation.

TRUSTED BY

TRUSTED BY

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Revolutionize automotive growth with market-driven insights.

From OEMs to auto component manufacturers, every player in the automotive ecosystem needs data-backed intelligence to navigate evolving consumer demands and market dynamics.

Understand what drives consumer preferences, decode purchasing behavior, and anticipate market trends to fuel innovation and growth.  Our expertise spans multi-axle vehicles, light commercial vehicles, 2-wheelers, 3-wheelers, and even off-road vehicles—ensuring tailored insights for every segment. From dealership feedback to digital touchpoints and mobility trends, we empower automotive brands with actionable insights that drive real impact.

Customized solutions for every automotive challenge

Our expert team collaborates with leading OEMs, component manufacturers, and mobility providers to deliver actionable insights that drive growth, enhance efficiency, and future-proof strategies. We provide customized research and consulting solutions across key automotive segments like passenger Vehicles (Sedans, SUVs, Hatchbacks), Commercial Vehicles (LCVs, HCVs, Buses) , Two-Wheelers & Three-Wheelers, Off-Road & Specialty Vehicles, fleet management and more.

Customized solutions for every automotive challenge

Our expert team collaborates with leading OEMs, component manufacturers, and mobility providers to deliver actionable insights that drive growth, enhance efficiency, and future-proof strategies. We provide customized research and consulting solutions across key automotive segments like passenger Vehicles (Sedans, SUVs, Hatchbacks), Commercial Vehicles (LCVs, HCVs, Buses) , Two-Wheelers & Three-Wheelers, Off-Road & Specialty Vehicles, fleet management and more.

Customized solutions for every automotive challenge

Our expert team collaborates with leading OEMs, component manufacturers, and mobility providers to deliver actionable insights that drive growth, enhance efficiency, and future-proof strategies. We provide customized research and consulting solutions across key automotive segments like passenger Vehicles (Sedans, SUVs, Hatchbacks), Commercial Vehicles (LCVs, HCVs, Buses) , Two-Wheelers & Three-Wheelers, Off-Road & Specialty Vehicles, fleet management and more.

Customized solutions for every automotive challenge

Our expert team collaborates with leading OEMs, component manufacturers, and mobility providers to deliver actionable insights that drive growth, enhance efficiency, and future-proof strategies. We provide customized research and consulting solutions across key automotive segments like passenger Vehicles (Sedans, SUVs, Hatchbacks), Commercial Vehicles (LCVs, HCVs, Buses) , Two-Wheelers & Three-Wheelers, Off-Road & Specialty Vehicles, fleet management and more.

Decoding Consumer Behavior & Purchasing Patterns

From showroom visits to online vehicle research, we analyze customer journeys to help automotive brands refine pricing, product positioning, and marketing communication. We deliver insights on Influencing factors in car purchases decision analysis (pricing, fuel efficiency, brand reputation), Digital vs. dealership interactions in decision-making, pre-owned vehicle market trends and customer expectations and more.

Decoding Consumer Behavior & Purchasing Patterns

From showroom visits to online vehicle research, we analyze customer journeys to help automotive brands refine pricing, product positioning, and marketing communication. We deliver insights on Influencing factors in car purchases decision analysis (pricing, fuel efficiency, brand reputation), Digital vs. dealership interactions in decision-making, pre-owned vehicle market trends and customer expectations and more.

Decoding Consumer Behavior & Purchasing Patterns

From showroom visits to online vehicle research, we analyze customer journeys to help automotive brands refine pricing, product positioning, and marketing communication. We deliver insights on Influencing factors in car purchases decision analysis (pricing, fuel efficiency, brand reputation), Digital vs. dealership interactions in decision-making, pre-owned vehicle market trends and customer expectations and more.

Decoding Consumer Behavior & Purchasing Patterns

From showroom visits to online vehicle research, we analyze customer journeys to help automotive brands refine pricing, product positioning, and marketing communication. We deliver insights on Influencing factors in car purchases decision analysis (pricing, fuel efficiency, brand reputation), Digital vs. dealership interactions in decision-making, pre-owned vehicle market trends and customer expectations and more.

Enhance Consumer Engagement and Brand Loyalty in Automotive

Leverage our auto industry insights to refine product design, optimize marketing campaigns, and strengthen customer loyalty. We help automotive brands create compelling brand narratives and deliver superior customer experiences across touchpoints, from showrooms to digital platforms.

Enhance Consumer Engagement and Brand Loyalty in Automotive

Leverage our auto industry insights to refine product design, optimize marketing campaigns, and strengthen customer loyalty. We help automotive brands create compelling brand narratives and deliver superior customer experiences across touchpoints, from showrooms to digital platforms.

Enhance Consumer Engagement and Brand Loyalty in Automotive

Leverage our auto industry insights to refine product design, optimize marketing campaigns, and strengthen customer loyalty. We help automotive brands create compelling brand narratives and deliver superior customer experiences across touchpoints, from showrooms to digital platforms.

Enhance Consumer Engagement and Brand Loyalty in Automotive

Leverage our auto industry insights to refine product design, optimize marketing campaigns, and strengthen customer loyalty. We help automotive brands create compelling brand narratives and deliver superior customer experiences across touchpoints, from showrooms to digital platforms.

Advanced Research Methodologies Tailored for Automotive

With a blend of qualitative and quantitative research techniques—including automotive dealership research, consumer sentiment analysis, test drives and emerging mobility trends—we provide a 360-degree view of market dynamics. Our methodologies empower automotive brands to stay ahead of industry trends and competitor strategies.

Advanced Research Methodologies Tailored for Automotive

With a blend of qualitative and quantitative research techniques—including automotive dealership research, consumer sentiment analysis, test drives and emerging mobility trends—we provide a 360-degree view of market dynamics. Our methodologies empower automotive brands to stay ahead of industry trends and competitor strategies.

Advanced Research Methodologies Tailored for Automotive

With a blend of qualitative and quantitative research techniques—including automotive dealership research, consumer sentiment analysis, test drives and emerging mobility trends—we provide a 360-degree view of market dynamics. Our methodologies empower automotive brands to stay ahead of industry trends and competitor strategies.

Advanced Research Methodologies Tailored for Automotive

With a blend of qualitative and quantitative research techniques—including automotive dealership research, consumer sentiment analysis, test drives and emerging mobility trends—we provide a 360-degree view of market dynamics. Our methodologies empower automotive brands to stay ahead of industry trends and competitor strategies.

Optimized Go-to-Market Strategies

With expertise in market intelligence and competitive benchmarking, we help automotive brands refine their go-to-market strategies, streamline vehicle launches, enhance aftersales services, and develop impactful marketing campaigns that drive customer engagement and business growth. Dive deep into dealer & Service Network Expansion and Mobility-as-a-Service (MaaS) & Subscription Models

Optimized Go-to-Market Strategies

With expertise in market intelligence and competitive benchmarking, we help automotive brands refine their go-to-market strategies, streamline vehicle launches, enhance aftersales services, and develop impactful marketing campaigns that drive customer engagement and business growth. Dive deep into dealer & Service Network Expansion and Mobility-as-a-Service (MaaS) & Subscription Models

Optimized Go-to-Market Strategies

With expertise in market intelligence and competitive benchmarking, we help automotive brands refine their go-to-market strategies, streamline vehicle launches, enhance aftersales services, and develop impactful marketing campaigns that drive customer engagement and business growth. Dive deep into dealer & Service Network Expansion and Mobility-as-a-Service (MaaS) & Subscription Models

Optimized Go-to-Market Strategies

With expertise in market intelligence and competitive benchmarking, we help automotive brands refine their go-to-market strategies, streamline vehicle launches, enhance aftersales services, and develop impactful marketing campaigns that drive customer engagement and business growth. Dive deep into dealer & Service Network Expansion and Mobility-as-a-Service (MaaS) & Subscription Models

Sustainable mobility research

Our green experts empower you with insights into EV adoption, charging infrastructure, range anxiety, and policy impact, alternative Fuel Vehicles, vehicle market trends, hydrogen vehicle market research and sustainable automotive practices to successfully embrace sustainability.

Sustainable mobility research

Our green experts empower you with insights into EV adoption, charging infrastructure, range anxiety, and policy impact, alternative Fuel Vehicles, vehicle market trends, hydrogen vehicle market research and sustainable automotive practices to successfully embrace sustainability.

Sustainable mobility research

Our green experts empower you with insights into EV adoption, charging infrastructure, range anxiety, and policy impact, alternative Fuel Vehicles, vehicle market trends, hydrogen vehicle market research and sustainable automotive practices to successfully embrace sustainability.

Sustainable mobility research

Our green experts empower you with insights into EV adoption, charging infrastructure, range anxiety, and policy impact, alternative Fuel Vehicles, vehicle market trends, hydrogen vehicle market research and sustainable automotive practices to successfully embrace sustainability.

WHY US

Why choose us for Automotive sector research?

Why choose us for Automotive sector research?

Why choose us for Automotive sector research?

Global automotive research

Over the past decade, Market Xcel has assisted Global Automakers with customized research solutions for their endeavors in the Indian market across vehicle segments. Our expertise spans across all vehicle segments, helping brands navigate market transitions—from shifting body types in passenger cars to the evolving landscape of fuel preferences.

Global automotive research

Over the past decade, Market Xcel has assisted Global Automakers with customized research solutions for their endeavors in the Indian market across vehicle segments. Our expertise spans across all vehicle segments, helping brands navigate market transitions—from shifting body types in passenger cars to the evolving landscape of fuel preferences.

Global automotive research

Over the past decade, Market Xcel has assisted Global Automakers with customized research solutions for their endeavors in the Indian market across vehicle segments. Our expertise spans across all vehicle segments, helping brands navigate market transitions—from shifting body types in passenger cars to the evolving landscape of fuel preferences.

Global automotive research

Over the past decade, Market Xcel has assisted Global Automakers with customized research solutions for their endeavors in the Indian market across vehicle segments. Our expertise spans across all vehicle segments, helping brands navigate market transitions—from shifting body types in passenger cars to the evolving landscape of fuel preferences.

Extensive Experience in the Automotive Sector

With a strong legacy in automotive market research & automotive sector analysis, Market Xcel has been a trusted partner for OEMs and industry stakeholders, providing deep insights and strategic solutions across diverse vehicle segments and components. Right from hatchbacks and sedans to SUVs and crossovers, we cover all categories of care in auto domain.

Extensive Experience in the Automotive Sector

With a strong legacy in automotive market research & automotive sector analysis, Market Xcel has been a trusted partner for OEMs and industry stakeholders, providing deep insights and strategic solutions across diverse vehicle segments and components. Right from hatchbacks and sedans to SUVs and crossovers, we cover all categories of care in auto domain.

Extensive Experience in the Automotive Sector

With a strong legacy in automotive market research & automotive sector analysis, Market Xcel has been a trusted partner for OEMs and industry stakeholders, providing deep insights and strategic solutions across diverse vehicle segments and components. Right from hatchbacks and sedans to SUVs and crossovers, we cover all categories of care in auto domain.

Extensive Experience in the Automotive Sector

With a strong legacy in automotive market research & automotive sector analysis, Market Xcel has been a trusted partner for OEMs and industry stakeholders, providing deep insights and strategic solutions across diverse vehicle segments and components. Right from hatchbacks and sedans to SUVs and crossovers, we cover all categories of care in auto domain.

Niche operational and executional capabilities

extensive expertise in conducting car clinics, both static and dynamic, ensuring a seamless setup and execution of these crucial automotive studies. With well-established facilities, logistics arrangements, automotive supply chain analysis the company provides access to diverse spaces, including open grounds, parking lots, sheds (with or without waterproofing), and permanent halls ranging from 2,000 to 15,000 sq. ft. This flexibility allows for adaptable and comprehensive vehicle evaluations in controlled environments. We have a dedicated team with hands-on experience in setting up and operationalizing car clinics across multiple locations right from hiring required vehicles, equipment to managing fabrication needs.

Niche operational and executional capabilities

extensive expertise in conducting car clinics, both static and dynamic, ensuring a seamless setup and execution of these crucial automotive studies. With well-established facilities, logistics arrangements, automotive supply chain analysis the company provides access to diverse spaces, including open grounds, parking lots, sheds (with or without waterproofing), and permanent halls ranging from 2,000 to 15,000 sq. ft. This flexibility allows for adaptable and comprehensive vehicle evaluations in controlled environments. We have a dedicated team with hands-on experience in setting up and operationalizing car clinics across multiple locations right from hiring required vehicles, equipment to managing fabrication needs.

Niche operational and executional capabilities

extensive expertise in conducting car clinics, both static and dynamic, ensuring a seamless setup and execution of these crucial automotive studies. With well-established facilities, logistics arrangements, automotive supply chain analysis the company provides access to diverse spaces, including open grounds, parking lots, sheds (with or without waterproofing), and permanent halls ranging from 2,000 to 15,000 sq. ft. This flexibility allows for adaptable and comprehensive vehicle evaluations in controlled environments. We have a dedicated team with hands-on experience in setting up and operationalizing car clinics across multiple locations right from hiring required vehicles, equipment to managing fabrication needs.

Niche operational and executional capabilities

extensive expertise in conducting car clinics, both static and dynamic, ensuring a seamless setup and execution of these crucial automotive studies. With well-established facilities, logistics arrangements, automotive supply chain analysis the company provides access to diverse spaces, including open grounds, parking lots, sheds (with or without waterproofing), and permanent halls ranging from 2,000 to 15,000 sq. ft. This flexibility allows for adaptable and comprehensive vehicle evaluations in controlled environments. We have a dedicated team with hands-on experience in setting up and operationalizing car clinics across multiple locations right from hiring required vehicles, equipment to managing fabrication needs.

Offering a blend of hybrid methodology

We ensure robust data collection and analysis through a highly skilled team of recruiters, interviewers, and moderators who execute both quantitative and qualitative studies. Guided by expert client handling and delivery teams, these professionals leverage traditional as well as tech-enabled interviewing techniques to extract deep consumer insights. With a structured approach to floor planning and a commitment to seamless execution, Market Xcel stands as a trusted partner for automotive brands looking to gain consumer-driven insights and refine their product strategies.

Offering a blend of hybrid methodology

We ensure robust data collection and analysis through a highly skilled team of recruiters, interviewers, and moderators who execute both quantitative and qualitative studies. Guided by expert client handling and delivery teams, these professionals leverage traditional as well as tech-enabled interviewing techniques to extract deep consumer insights. With a structured approach to floor planning and a commitment to seamless execution, Market Xcel stands as a trusted partner for automotive brands looking to gain consumer-driven insights and refine their product strategies.

Offering a blend of hybrid methodology

We ensure robust data collection and analysis through a highly skilled team of recruiters, interviewers, and moderators who execute both quantitative and qualitative studies. Guided by expert client handling and delivery teams, these professionals leverage traditional as well as tech-enabled interviewing techniques to extract deep consumer insights. With a structured approach to floor planning and a commitment to seamless execution, Market Xcel stands as a trusted partner for automotive brands looking to gain consumer-driven insights and refine their product strategies.

Offering a blend of hybrid methodology

We ensure robust data collection and analysis through a highly skilled team of recruiters, interviewers, and moderators who execute both quantitative and qualitative studies. Guided by expert client handling and delivery teams, these professionals leverage traditional as well as tech-enabled interviewing techniques to extract deep consumer insights. With a structured approach to floor planning and a commitment to seamless execution, Market Xcel stands as a trusted partner for automotive brands looking to gain consumer-driven insights and refine their product strategies.

Vehicle satisfaction study in automotive sector

Vehicle satisfaction study in automotive sector

Leverage our vehicle satisfaction study strategic advantage with deep insights into consumer perceptions, brand performance, and competitor benchmarks. It helps automotive brands understand key drivers of customer satisfaction, identify pain points, and refine product offerings to enhance loyalty and market positioning.

Automobile market analysis

Take advantage of robust research methodology that combines primary and secondary data sources to deliver global market intelligence, market growth opportunities, market forecast data, car industry research analysis, competitive benchmarking specifically tailored to your needs.

Automobile market analysis
Automobile market analysis
Usage & attitude studies
Usage & attitude studies

Usage & attitude studies

Strengthen your positioning by identifying with users' needs and expectations, their usage, frequency, and about their preferences in a holistic manner.

Mystery audit

With every audit crafted to your brand’s needs, our expert auditors objectively evaluate frontline services assess, review customer service, branding, presentation and much more from a customer perspective. Recognize their distinct strengths and implement well-structured strategies to gain a competitive advantage.

Mystery audit
Mystery audit
Dealership audit
Dealership audit

Dealership audit

Gain access to structured assessments and practical insights to ensure dealerships comply with OEM standards and function effectively.

Car clinics

Gather in-depth feedback from potential customers on various aspects of a vehicle. From evaluating consumer reactions to the exterior and interior design  to assessing the usability and appeal of various features and technologies, understand factors that influence buying decisions and willingness to pay.

Car clinics
Car clinics
New car buyer survey
New car buyer survey

New car buyer survey

Through car buyer behavior study gain valuable insights into consumer preferences, purchase drivers, and decision-making processes to tailor your offerings and enhance customer satisfaction in a competitive market.

TESTIMONIALS

Notes from our clients

Had a great experience working with the team. They really pushed the boundaries to meet the deadlines that were committed & provide customized data downloads when needed.

FI MONEY

We had a great and seamless experience. Everything was quite on time and the key POC of the project was very helpful and prompt. The quality of the project was great and support provided from the team was superb considering it was an international project. The team came forward and helped us throughout in very step of the study.

MAMA EARTH

The quality of consumers recruited provided are always fabulous, please continue maintaining the same. Thanks for prompt response at all times, really appreciate the quick response and quality of work.

PIRAMAL HEALTHCARE

TESTIMONIALS

Notes from our clients

Had a great experience working with the team. They really pushed the boundaries to meet the deadlines that were committed & provide customized data downloads when needed.

FI MONEY

We had a great and seamless experience. Everything was quite on time and the key POC of the project was very helpful and prompt. The quality of the project was great and support provided from the team was superb considering it was an international project. The team came forward and helped us throughout in very step of the study.

MAMA EARTH

The quality of consumers recruited provided are always fabulous, please continue maintaining the same. Thanks for prompt response at all times, really appreciate the quick response and quality of work.

PIRAMAL HEALTHCARE

TESTIMONIALS

Notes from our clients

Had a great experience working with the team. They really pushed the boundaries to meet the deadlines that were committed & provide customized data downloads when needed.

FI MONEY

We had a great and seamless experience. Everything was quite on time and the key POC of the project was very helpful and prompt. The quality of the project was great and support provided from the team was superb considering it was an international project. The team came forward and helped us throughout in very step of the study.

MAMA EARTH

The quality of consumers recruited provided are always fabulous, please continue maintaining the same. Thanks for prompt response at all times, really appreciate the quick response and quality of work.

PIRAMAL HEALTHCARE

TESTIMONIALS

Notes from our clients

Had a great experience working with the team. They really pushed the boundaries to meet the deadlines that were committed & provide customized data downloads when needed.

FI MONEY

We had a great and seamless experience. Everything was quite on time and the key POC of the project was very helpful and prompt. The quality of the project was great and support provided from the team was superb considering it was an international project. The team came forward and helped us throughout in very step of the study.

MAMA EARTH

The quality of consumers recruited provided are always fabulous, please continue maintaining the same. Thanks for prompt response at all times, really appreciate the quick response and quality of work.

PIRAMAL HEALTHCARE

Accelerate your automotive journey with Market Xcel

Your journey towards informed, impactful decisions starts here!

USA

Market Xcel Data Matrix
5741 Cleveland street, Suite 120, VA beach,
VA 23462

SINGAPORE

Market Xcel Data Matrix Pte. Ltd.
190 Middle Road, # 14-10 Fortune Centre, Singapore - 188979

NEW DELHI

1st Floor, A-23, JDKD Corporate, Mohan Cooperative Industrial Estate, Mathura Road, New Delhi - 110044.

Market Xcel Data Matrix © 2025 (v1.1.3)

USA

Market Xcel Data Matrix
5741 Cleveland street, Suite 120, VA beach,
VA 23462

SINGAPORE

Market Xcel Data Matrix Pte. Ltd.
190 Middle Road, # 14-10 Fortune Centre, Singapore - 188979

NEW DELHI

1st Floor, A-23, JDKD Corporate, Mohan Cooperative Industrial Estate, Mathura Road, New Delhi - 110044.

Market Xcel Data Matrix © 2025 (v1.1.3)

USA

Market Xcel Data Matrix
5741 Cleveland street, Suite 120, VA beach,
VA 23462

SINGAPORE

Market Xcel Data Matrix Pte. Ltd.
190 Middle Road, # 14-10 Fortune Centre, Singapore - 188979

NEW DELHI

1st Floor, A-23, JDKD Corporate, Mohan Cooperative Industrial Estate, Mathura Road, New Delhi - 110044.

Market Xcel Data Matrix © 2025 (v1.1.3)

USA

Market Xcel Data Matrix
5741 Cleveland street, Suite 120, VA beach,
VA 23462

SINGAPORE

Market Xcel Data Matrix Pte. Ltd.
190 Middle Road, # 14-10 Fortune Centre, Singapore - 188979

NEW DELHI

1st Floor, A-23, JDKD Corporate, Mohan Cooperative Industrial Estate, Mathura Road, New Delhi - 110044.

Market Xcel Data Matrix © 2025 (v1.1.3)