Undertaken study to understand 3-wheeler market and to decode the opportunity areas that exists with respect to the electronic 3-wheeler market.
Project 1:
The profiling of auto components manufacturing company was carried out using a combination of desk research and structured interviews with over 125 manufacturers across India.
Research Type: Dual Approach - Secondary & Primary Research
Methodology: Desk & In-depth Interviews
Project 2:
A mystery audit project was conducted for identification of business partners for different auto components in Indian market.
Research Type: Quantitative
Methodology: Mystery Audits
A bus clinic was organized in Pune to better understand the proposed new features in a bus.
Research Type: Quantitative
Methodology: Project Bus Clinic
An analysis to gauge the behaviour and personal value based consumer understanding wrt bikes, determining insights for fostering sales and marketing decisions of brand was conducted. The key objective for the brand was to set a course of action for sales and marketing efforts. This required an understanding of reasons behind the product failure in generating the expected demand.
Research Type: Quantitative
Methodology: Face-to-Face Interviews
Situational analysis and market overview related to CABs in Delhi/NCR.
Research Type: Dual Approach - Secondary & Primary Research
Methodology: Desk & In-depth Interviews
Project 1:
A dual car clinic was organized for a leading American car manufacturer. The objective of the study was to test various car dynamics wrt to the proposed interiors of a new car variant. For this purpose, a set of structured quantiative interviews were conducted followed by in-depth qualitative interviews.
Research Type: Dual Approach - Quantitative & Qualitative Research
Methodology: Face-to-Face Interviews & In-depth Interviews
Project 2:
A car clinic was conducted for a leading Japanese car manufacturer. The objective of the study was to test the proposed intergrated voice response feature in a new mid-segment car. The feature was proposed for premium cars.
Research Type: Dual Approach - Quantitative & Qualitative Research
Methodology: Face-to-Face Interviews & In-depth Interviews
The study was conducted to analyse the acceptor-rejector premise for a leading automotive variant.
Research Type: Dual Approach - Secondary & Primary Research
Methodology: Desk & In-depth Interviews
Project 1:
A CSAT (customer satisfaction survey) was conducted with the customers of leading atomotive brand. The emphasis was to ascertain how satisfied the existing base of customers have been and how likely they would be to use the brand in future (ascertain brand loyaty).
Research Type: Quantitative
Methodology: Face-to-Face Interviews
Project 2:
A CSAT (customer satisfaction survey) for newly acquired vehicles of leading car manufacturer brand for their newly launched model.
Research Type: Quantitative
Methodology: Face-to-Face Interviews
Quantitative study was executed with an aim to gain understanding of the characteristics of Indian car customers who would be interested in buying vehicles in the future for a Japanese multinational automobile manufacturer.
Research Type: Quantitative
Methodology: Quantitative survey
An automobile market analysis in India was conducted through mystery audits for a Japanese multinational automobile manufacturer.
Research Type: Quantitative
Methodology: Desk, Expert and Primary Interviews
The research is focused towards identifying players in two categories viz. Neodymium magnet and silicon steel lamination core pressed parts who can be tapped by the client as potential business partners. The market research was carried out for a major automotive company that had plans to venture into the Indian automotive ignition coil market.
Research Type: Dual Approach - Secondary & Primary Research
Methodology: Desk & Informal Interaction
Hatchback car owners were invited to a 5-star facility with their vehicles to understand their usage patterns and how best they meet their expectations.
Research Type: Qualitative
Methodology: In-depth Interviews
Detailed understanding of the market for injection nozzle & torsion bars.
Research Type: Dual Approach - Secondary & Primary Research
Methodology: Desk & Informal Interaction
Need states, expectations and behaviour study was executed for a Japanese multinational automobile manufacturer. The study was conducted to understand auto buying trends & scenario with emphasis on women and small-town audience.
Research Type: Quantitative
Methodology: Qualitative Research
Small commercial vehicle owners were interviewed across the cities of Delhi/NCR, Lucknow, Agra, Ahmedabad & Mumbai. The study was conducted to get an understanding of the need-gap analysis in the segment.
Research Type: Qualitative
Methodology: In-depth Interviews
Mystery audit exercise was executed to conduct dealer stocking pattern including satisfaction survey for a Korean Brand.
Research Type: Quantitative
Methodology: Mystery Audits
In-depth interviews were conducted with the users of small commercial vehicle owners across the city of Pune to understand brand and variant performance.
Research Type: Qualitative
Methodology: In-depth Interviews
A F2F CAPI study was conducted with young audience in the cities of Bangalore & Chennai. The study was conducted with an objective to explore the bike market in the cities.
Research Type: Quantitative
Methodology: Face-to-Face Interviews
Project 1:
The mystery audit study was executed with an aim to map brand image and perception, and measure impact of name change on the brand value for an Indian motorcycle and scooter manufacturer.
Research Type: Quantitative
Methodology: Mystery Audits
Project 2:
The study was executed with an aim to bring out cues that can be used by the client (leading motor bike manufacturer) as directions for styling its future model. The analysis was further aimed to understand consumers' preference and attached sense of value.
Research Type: Qualitative
Methodology: In-depth Interviews
Road-map for a new entrant in the auto product category. Identifying potential and opportunities in the Indian market and assessing current need-gap.
Research Type: Dual Approach - Secondary & Primary Research
Methodology: Desk & In-depth Interviews
Face to face Interviews were conducted for an Indian multinational automobile conglomerate in Tier 2 and Tier 3 cities to evaluate customer preferences, considerations & perceptions for buying a small car.
Research Type: Quantitative
Methodology: Face-to-Face interviews
The study was aimed at understanding the market dynamics for small commercial vehicle (2-3.5 GVW) in India. The key objective of the study was to develop a detailed market understanding of small commercial vehicle. The emphasis were laid to explore category, to feed into product development.
Research Type: Quantitative
Methodology: Face-to-Face Interviews
A quantitative study was undertaken in the states of MP and UP. The interviews were conducted with recent buyers of the brand and the intenders who intended to buy a vehicle in the next 3-4 months in order to deep dive into the psychology of the brand user.
Research Type: Quantitative
Methodology: Face-to-Face Interviews
A mystery shopping survey was carried out to evaluate clients customer facing departments for an Indian manufacturer for commercial vehicles.
Research Type: Quantitative
Methodology: Mystery Audits
A set of in-depth interviews were conducted in Kharagpur to Kolkata route with farmers to get a detailed understanding from the acceptor-rejector premise.
Research Type: Qualitative
Methodology: In-depth Interviews
Value-based understanding of customer’s expectation. Marketing sizing for new concept store, drivers for footfall and offtake.
Research Type: Qualitative
Methodology: Depth Interviews
The mystery audit project was executed to understand the usage and attitude towards tyres for one of India's leading tyre manufacturers.
Research Type: Quantitative
Methodology: Mystery Audits
A mystery audit study was conducted with an emphasis to understand the usage & attitude of two-wheeler tyre customers in Indian market.
Research Type: Quantitative
Methodology: Face-to-Face Interviews
Financial Inclusion
Project 1:
Objective: Interviewed anganwadi workers, headmasters, teachers, and children, to assess the effectiveness of the training cascade, drug distribution, and the community and school awareness programs carried out by the government for NDD.
Assessed the accuracy of the reporting structures within the schools and anganwadis. All electronic data collection using CATI with over 100 surveyors in each and every round.
Approach & Sample: Use of Computer Aided Personal Interview methodology (CAPI) for data collection, face – to – face interview methodology with 45,000 individuals across 28 states and union territories.
Project 2:
Usage of newly issued government debit card. Cover lower tier (tier 1 or less) and rural areas for both qualitative & quantitative research.
Qulaitative, covering SEC A2/B1 (urban low end seekers) & B1/B2 (urban aspirers) & SEC R1/R2 (rural well-off/aspirer top/low end seekers) and anyone who has a bank account in the bank accounts listed above and has Rupay Debit Card (and not Visa or Master).
Financial Inclusion Study Audit
Audit of digital finance survey in Bagladesh as a 3rd party independent auditor.
Healthcare - Communication
Objective: To assess the effectiveness of the van (MHV) in reaching out the target population.
Approach: Focus group discussions with women and men of the community.
Exit interviews with current users (women and men) of mobile health Van.
In-depth interviews with stakeholders (formal & informal.)
Location: Haldwani and Ramnagar.
Housing Finance
Project 1:
Objective: The objective of this study was to illustrate the nature and pattern of microfinance for housing in India and the challenges and potential of low segment housing finance market. Understanding the overall demand and priority of housing and current housing finance arrangement among low-income groups. Assessing different practices of housing microfinance and the potential market for MFH. Examine the non-MFH credit borrowing pattern and its utilization pattern among low-income households vis-à-vis their nature and type of housing activities.
Analyzing performance of different MFH programme, its impacts, challenges and designing of MFH products. Exploring possible institutional partnership between MFI and other institutions and how up-scaling of housing microfinance will benefit all stakeholders.
Approach: Analysis of secondary data and information: Available secondary data on microfinance for housing from published reports, documents and other literatures were collected and analyzed in Indian context.
Project 2:
Objective: By understanding the migratory pattern in and around major cities of east dwelling pattern of locals and migrants (housing structure and size, ownership) current real estate activities and trends occupational engagement of dwellers and willingness to invest in housing a 360 degree view of the situation studied from demand as well as supply side.
Approach: Desk Research
Insitu Stubble Management
Efficacy of crop residue management (CRM) scheme in Punjab - Primary Objective:
LGBTQ
Assessment of messaging proposition with selected category on (LGBT) equality issues. The key objective of the study was to test the efficacy of proposition concept on equality issues of LGBTs with the "movable middle" population.
MSME's
Project 1:
To collect the detail coordinates of the SMEs and for decision maker/influencers for telecom products of each SME located in metropolitan region (as per defined boundaries).
GPS locating - longitude and latitude.
Project 2:
Objective: The key objective of the end-line study is to seek the impact of the loan received from RBL. Further to gauge the employment and financial growth for these SMEs in India.
Approach & sample: Computer aided personal interview methodology (CAPI) for data collection, face – to – face interview methodology with 720 SMEs in Panruti block of Tamil Nadu in two phases.
16 focused group discussions with beneficiaries, spouses and service providers.
Need Space
Objective:
The key objective of the study was to identify the profile of private investors who desire to invest in the financial products in Tehran, Iran.
Segmenting the investors basis their interests for different categories and the associated behavior towards such products.
Availability of different products and services in the category.
Understanding lifestyle pattern, habits and behavioral traits.
Passions & aspirations, needs & attitudes, key triggers towards decision on investments.
Brand image of different investment service providers’ among the category segments.
Identify customers' hidden or untapped needs.
Approach:
Qualitative methodologies were adopted to achieve the objectives.
In depth interviews were conducted in Tehran.
Water, Sanitation & Hygiene (WASH)
Environmental impact of femcare products in India. Focus groups & semi structured interviews with women across strata and rag pickers.