Importance of Market Research
Research, the most significant tool of man’s evolution, progress & growth becomes even more significant when it is applied to market. It decides the fate of an enterprise. Winning or losing depends entirely on the keen understanding of the perennial need of consumers. Market Xcel is adept in this scientific art.
About Market Xcel
Established in the year 2000, Market Xcel delivers tailor made solutions in the field of personalized research. Its uniqueness lies in discovering what people actually want, need, or believe, providing a cutting edge to the associated enterprises. The strong background of the leadership team and the employees allows Market Xcel to deliver services with distinction.
Market Xcel focuses on providing actionable solutions to address key business issues. Associations with wide Industry verticals have enabled it to understand the typicality and key requirements of each business type. Over the last decade of our existence, we have been versatile in thoughts; strong and unrelenting in operations. Our work is admired beyond the geographical boundaries. Today we are the preferred partners of global leaders and our achievements narrate a story of our determination to succeed and our passion to win. We are committed to leverage opportunities in creating excellence.
To stay committed to being innovative, competitive and highly focused towards satisfaction of our clients.
To be the ″The Enterprise of the Future″. To be viewed as one of the best and proficient people to deal with, in our areas of core competence.
We are responsible for quality
We strive to do and deliver good output, we assure you of complete value for your money spent on work assigned to us. Every member of our team is responsible for the quality of what he/she is assigned to do.
We deliver complete client satisfaction
Our teams are completely dedicated to client satisfaction as the core of their work profile. We believe in understanding client requests and delivering output that meets their expectations.
We value our people
Employees are at the heart of our action and we have a talented pool of people, coming together with a dream of shaping our own future and of everyone else working with us. We respect each one´s place and existence in the value chain and take pride in significant contributions from diverse people.
We act with integrity
We are committed to act with honesty and integrity in everything we do. We value time and commitments and believe in efficient and open communication in all matters.
We at Market Xcel, behave in a manner which ensures that we care for our values and act in accordance. We are committed towards our Company Values and thus our focus is operational excellence, speed, and quality output. We believe in communicating openly at all times both with clients and internally with employees.
We at Market Xcel know it well that client satisfaction is fundamentally attached to project outcomes and it is our intent to provide exceptional client service and technically accurate, high-quality work to our clients. In this spirit, we make our declaration –
- We will establish strong partnership with our clients by anticipating their needs and working together with them to determine the best project solutions
- Provide effective timely and responsive communication to clients and all project members
- Will ensure that all project partners understand the requirements set forth in the project
- Will pursue continuous improvement through client feedback and collaboration
With 23 years of industry experience in business development and key strategy planning, his invincible attitude to explore the limitless new has earned a lot of invaluable associations and aplomb for Market Xcel.
From developing company policies, implementing new business strategies, assessing risks, streamlining complex work processes and maintaining team camaraderie, Manish Narang plays an integral role in the day to day operations of the company.
However unlike a seasoned entrepreneur, his hearty laugh and childlike curiosity can pass him off as a college heart throb. But behind the light hearted, zealous man lies a lion heart, one who has shifted the paradigms of MR business & turned the company into a model of astute success.
Co Founder & Managing Director at Market Xcel Data Matrix Pvt. Ltd. Manish has done his graduation in Commerce from Delhi University and his post grad in Principle of Marketing Research from The University of Georgia. His mantra - "Break your own records".
Ashwani has worked at many of the leading Market Research agencies in India including IMRB and Greenfield Online Research in past. He has great abilities within the entire market research domain, right from client relationship management, research designs to data processing and business interpretation of analyzed data. He is one of the best when it comes to making practical data driven interpretations using sparse market data. Ashwani has managed various large and multi-location studies apart from handling diverse clients across sectors.
VP Client Services
VP Client Services
Kapil started his career from the root with Market Xcel in 2000 and also handles the oldest SBU of Market Xcel.
Having passed various stages of market research to reach this level, he is now a true genius of his work and an inspiration for the team. A moving directory is what he is known as for his sharp memory.
VP Culture & Client
VP Culture & Client
Infobridge Marketing and Promotions Co. Ltd
Infobridge Marketing and Promotions Co. Ltd. is a Tokyo based boutique consultancy operational in the field of Consulting and providing Business Incubation Services. Our journey together began in 2008 when we collaborated with Infobridge – with a special focus on the Indian market for its Japanese clients. Infobridge has esteemed clientele that includes Japanese Research Companies, Manufacturers with interest or existing business in the Indian market, & the Japanese Government.
Nomura Research Institute
We collaborated with Nomura Research Institute, a Consulting & IT solutions company headquartered in Tokyo, in the year 2013. With over 50 years of experience in consultancy, NRI is a leading think-tank and systems integrator in Japan and a renowned organisation worldwide with a global footprint and deep business understanding. NRI’s core business domain is technology and research based consultancy for specific business verticals with respect to Management Consulting, Financial IT solutions, Industrial IT Solutions, and IT Platform Services, especially in India.
Multi Country Fieldwork
Market Xcel has its presence in many countries across the globe. As a data-driven technology company, Market Xcel focuses on delivering a balanced integration of Big Data & Market Research. We are humbled and gratified to establish our presence all across the globe, especially in the Middle East & Africa, East Asia (China, Japan Korea, Taiwan & Hong Kong), and SAARC (Bangladesh, Bhutan, India, Nepal, Pakistan, Myanmar & Sri Lanka). With an inventory of 1200 tablets for data collection, we hope to expand our researches and clientele to other countries soon.
Headquartered in Delhi, Market Xcel has support offices across 14 locations all across the country and 54 other locations for assistance and fieldwork research. To deliver accurate and precise findings, Market Xcel conducts extensive and detailed researches to analyze data information and produce
tailor-made solutions for your need. We have a comprehensive clientele base and cover diversified domains of different sectors in India.
For case studies in the social domain, click here
For case studies in the retail domain, click here
As a market research company, Market Xcel conducts extensive, detailed and planned research work across different demographics. Following is a brief of some case studies undertaken in the APAC countries like –
- Sri Lanka
The researches were carried out considering the different segmentations of each country, their issues and understanding of the market dynamics in these nations.
Currently, the Water Treatment Chemical Market is in a growing stage; however, it is expected to grow at a notable pace over the next few years. Certain key reasons:
Researches were conducted to analyze and determine the Water Treatment Chemical Business in Bangladesh. The main objective of the study was to undertake a detailed understanding of the water treatment chemicals market in Bangladesh. This included estimating the overall market size, growth rate, current and future perspective, its segmentation, identifying the need gaps, assessing the market potential and industry dynamics.
Interventions were held with end-users to understand their preferences, factors affecting the selection of water chemical options and the challenges faced, current behaviour and future expectations. The objective was to understand the business model adopted by the category players and to capture the nuances and have detailed information on market operational trends. Semi-structured interviews with distributor/dealers present and with current end-users i.e. industries like F&B, Power, Chemical, Textile, and Pharma in the market were carried out too.
As per the Nationally Determined Contributions (NDCs) of Indonesia, energy efficiency has to be one of the key measures to reduce the GHG (greenhouse gas) emissions from energy sector. Seeing the immense growth and popularity of the Refrigerator and Air Conditioner industry, researches were conducted to derive a detailed understanding of the market for domestic refrigerators in Indonesia. The research aimed to assess the market potential, industry dynamics and understanding of the existing energy-efficient policies.
The research was carried out to develop a detailed understanding of the market for domestic refrigerators in Indonesia.
Desk researches were undertaken in order to capture the current trends, key industry dynamics, government policies and the major players in the market, by referring to various industry reports, publications, journals, and news article
Further, key profiling of major players was done by referring to various company websites.
Primary researches were performed with
- Manufacturers, importers and manufacturing association for refrigerators
- Customs, Import and Control Department
- Retailers and individual experts
Pakistan is located at a strategic and important location at the crossroads of South Asia, the Middle East and Central Asia. It has a great potential for trade with the landlocked Central Asian States, Afghanistan for the Afghan Transit Trade and to the west and north into China, via the Karakoram highway. The huge consumers market, raising awareness of 3PLs, booming e-commerce and retail are key growth drivers for logistic industry and presently underserved logistics infrastructure is a key opportunity for the industry players.
A study was conducted to understand logistics business in Pakistan with emphasis on four major industries namely Textile, Automotive, Electronics and Agriculture.
Desk research was carried to understand the market environment of the Logistics market. In-Depth Intervention approach was adopted to obtain detailing of information for major companies, thereby understanding the potential and likely future Pakistan holds for the Industry.
A holistic approach was adopted during the survey; imbibing both secondary data collection and primary interactions with different stakeholders.
The objective of the study was to understand respondent attitude and impact of painting wood & metal items in house painting & home decor. 7 in-depth interviews were undertaken with respondents who were planning to get their home painted.