Objective:

Insights on consumers behavior and disease management practices with respect disease like HIV, hepatitis B, hepatitis C, nonalcoholic steatohepatitis (NASH), rheumatoid arthritis, ulcerative colitis, crohn’s disease, oncology (leukemia/lymphoma/solid tumors like colon cancer).

Approach:
Methodology:

An ethnographic observation was done considering the scope of the study and target audience.

Target Audience:

Study Location:

Delhi, Mumbai, Chennai, Bangalore, Hyderabad, Kolkata, Ahmedabad.