The mystery audit study was executed with an aim to map brand image and perception, and measure impact of name change on the brand value for an Indian motorcycle and scooter manufacturer.
Research Type: Quantitative
Methodology: Mystery Audits
The study was executed with an aim to bring out cues that can be used by the client (leading motor bike manufacturer) as directions for styling its future model. The analysis was further aimed to understand consumers’ preference and attached sense of value.
Research Type: Qualitative
Methodology: In-depth Interviews