Project 1:

A dual car clinic was organized for a leading American car manufacturer. The objective of the study was to test various car dynamics wrt to the proposed interiors of a new car variant. For this purpose, a set of structured quantiative interviews were conducted followed by in-depth qualitative interviews.

Research Type: Dual Approach – Quantitative & Qualitative Research

Methodology: Face-to-Face Interviews & In-depth Interviews

Project 2:

A car clinic was conducted for a leading Japanese car manufacturer. The objective of the study was to test the proposed intergrated voice response feature in a new mid-segment car. The feature was proposed for premium cars.

Research Type: Dual Approach – Quantitative & Qualitative Research

Methodology: Face-to-Face Interviews & In-depth Interviews