Objective: The objective of the study was to understand consumer awareness, perception and inclination towards adopting energy efficient appliances and ownership & buying behavior of appliance with emphasis on refrigerators and AC’s.
Approach: A multi-pronged approach was adopted to meet the objectives:
- Qualitative research – 5 FGDs with household consumers.
- Structured face to face interviews – 2000+ listing among households & small establishments. 1200+ interviews among households and 100+ interviews among small establishments/shops.