Jan 2015
    market xcel
BEST BRANDS FOR 2014-2015
    IN CONSUMER PRODUCTS, AUTOMOTIVE & ONLINE SHOPPING. CONSUMERS
ARE NOW MORE KEEN TO EXPLORE NEW BRANDS AND PRODUCTS IN 2015

    KOREAN BRANDS AMONGST TOP 3 IN MOST OF THE
CONVENTIONAL CONSUMER PRODUCT CATEGORIES.

               2014   2015
 SONY           79     68
SAMSUNG         77     70
LG              55     53
PHILIPS         23     23
PANASONIC       20     19

TELEVISION

Sony emerges as the top brand for 2014 while
respondents expect Samsung to provide the best
products in 2015 

			   2014	   2015
SAMSUNG			55	   46
WHIRLPOOL		55	   46
LG				53	   47	
GODREJ			39	   35
KELVINATOR		23	   23

REFRIGERATOR
Samsung & Whirlpool are the
clear winners in 2014 & consumers
expect that they will receive good
products from LG in 2015

    
  MICROWAVE OVEN
  LG & Samsung are the top
brands of 2014 and this
trend will continue in 2015

AIR CONDITIONER
Blue Star is the top brand for 2014 &
will continue to do so in 2015, followed
by Voltas. Many Japanese brands are
part of the Air Conditioning market in India

WASHING MACHINE
Whirpool comes out as the chosen
brand for 2014 & 2015, followed by
LG & Samsung
 
    VACCUM CLEANER
    Eureka Forbes looks to be the
clear winner in 2014 & will continue to
maintain their position in 2015 as well
SAMSUNG & APPLE CONTINUE TO HOLD GOOD
REPUTATION IN TECHNOLOGY PRODUCTS

    
    MOBILE PHONE
In the smartphone category, Samsung beats Apple
in 2014 and this trend will continue in 2015. Nokia
continues to thrive in feature phone category.
Micromax expected to do better in 2015.

TABLETS
Apple leads the way and Samsung stands
close by in 2014 and this trend will continue in
2015 as well. Many brands including Dell, Asus,
HCL etc. seem to improve their performance in 2015.

    TIT BITS: TOP BRANDS IN OTHER CATEGORIES

    MASS SEGMENT
Suzuki retains the market king title followed
by Hyundai. Two Japanese brands make the
cut to Top 6 brands. Tata continues to stay
a step ahead from Mahindra

    SUV/MUV SEGMENT CARS
    Toyota heads the race with Innova followed
by Mahindra. Respondents anticipate both
these brands to lead the pack in 2015.
Honda follows with new Mobilio.

    PREMIUM CARS
    Amongst European Three, BMW provided
the best cars in 2014 and will continue to
do so in 2015

    SHOPPING PORTALS
    Flipkart continue to lead the competition followed by Amazon
	in 2014. This trend will continue in 2015 as well
    
    GAMING CONSOLES
    X-Box 360 will continue to be a
delight for Gamers in 2015
followed by PS4

Powered by:
Xcel-Online
Surveys
More >> style=