Nov  2014
    market xcel
Country Association with
Electronics & Automobiles Produced
Males are dominant in decision making of both household electronics as well as
automotive. Females are mostly the part of decision making.
Electronics

    
    Categories of electronics that are alive and growing
i.e. currently used and future buying intention


Reputation of electronic brands vs Satisfaction
with the brands with respect to
the countries they are produced in

  Over 50% of the people 'always' think about the country
where the brand belongs to while buying these electronics

LCT/LCD TV  - 58%
Smartphones  - 51%
Tablet		-  51%
Laptop		- 51%

    Automobiles
    Reputation of automotive brands vs Satisfaction
received from brands with respect
to the countries they are produced in


Majority of respondents could associate
automakers like Audi, BMW, Maruti Suzuki,
Honda, Hyundai etc with the countries of their
origin, but some like Skoda, Renault & Volvo
could not get enough recall

    
                 RENAULT   20%
                 SKODA     13%
                 VOLVO     15%
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