- The rising number of nuclear families, exposure to global trends, the increasing number of employed women, an increase in the number of dual-income households, they have all had a significant impact on eating-out habits. That has made the fast-food segment the fastest growing part of the restaurant market.
- As per a study by the McKinsey Global Institute, India's youth are ready to spend a lot of money on ex-home lifestyle activities like partying, fun and food. This change is not limited to the metros alone, but the tier IIIII towns are also catching up. In fact, the future of Indian fast food industry lies in masses that live in tier-II and tier-III cities.
- Consequently, with the development of this segment, many popular domestic food players have taken up franchising for best returns. In addition many new players are also emerging with their unique Indian menus. They are experimenting with their menus to tantalize the taste buds of customers, the ‘desi’ way.
- For many years, the food business has been seen as a tempting and lucrative opportunity reflected in the fact that opening a restaurant tops the wish-list of a number of people. But what would make the next few years exciting for the sector is the way the market is rapidly getting organized.
