Market Xcel embraces new ideas that can make the process of market research more organised, efficient and fruitful. For data collection, we use tablets in addition to the traditional Pen and Paper(PAPI) and Online research methods. Our tablets can be used for any technology/app including ConfirmIT, SODA, Sawtooth, Nipo, Dicepher, SurveyToGo/Dobolo etc. tablets offer new capabilities that get embedded in our data collection and research process like location tracking, image/audio/video clicks etc. The information collected through tablets is prone to less errors and hence scores over traditional means. Tablets have helped us creatively enhance the data collection and presentation process. Information collected through these tabs can be processed in a way that helps in building interesting cases for the clients and imparting a clear understanding of the subject, rendering economies in cost and timelines.