Data Collection Using Tabs

Market Xcel embraces new ideas that can make the process of market research more organised, efficient and fruitful. For data collection, we use tablets in addition to the traditional Pen and Paper(PAPI) and Online research methods. Our tablets can be used for any technology/app including ConfirmIT, SODA, Sawtooth, Nipo, Dicepher, SurveyToGo/Dobolo etc. tablets offer new capabilities that get embedded in our data collection and research process like location tracking, image/audio/video clicks etc. The information collected through tablets is prone to less errors and hence scores over traditional means. Tablets have helped us creatively enhance the data collection and presentation process. Information collected through these tabs can be processed in a way that helps in building interesting cases for the clients and imparting a clear understanding of the subject, rendering economies in cost and timelines.

Data Collection Methods

  • PROGRAMMING
    • Market Xcel programming team programs the survey provided by the client.
  • HOSTING
    • Survey hosted on Market Xcel Servers.
  • SURVEY DOWNLOADED ON TABS
    • Program is downloaded on the handheld device, which will be assigned to the interviewers.
  • READY FOR USE IN FIELD
    • Interviewer visits the respondent and enter data directly on the handheld device
  • POST COMPLETION DATA REACHES SERVERS AUTOMATICALLY
    • Data will automatically get updated on the server as soon as the device gets connected to the internet.
  • DATA QC TEAMS CHECKS DATA
    • QC team will download this data and check for accuracy and quality
  • DATA READY FOR FURTHER ANALYSIS

Benefits of Using Tablet PCs for Primary Data Collection

  • Data can be checked at regular intervals
  • Quotas can be pre-set in advance to avoid any mismatch within panels
  • By programming logical checks in advance, any logical errors in data can be avoided
  • Since data will be directly inputted by the interviewer in the program, it removes possibility of errors during data punching
  • Closed ended data can be made available within 36 hours of fieldwork completion in comparison to 48-60 hours currently
  • Supplementation of interviews with audio recordings, photos, and videos
  • Get geolocation of the interviews
  • Set quotas within the systems – better quota controls
  • Modification of surveys at any time – even just before use or while a study is ongoing