Online Panel at Market-Xcel

The Foundation of Research The Internet is growing at a breakneck speed in India. Market Xcel's actively managed proprietary panel (called Xcel-Online Surveys) provides the industry with credible, quality, actionable data. Xcel-Online Surveys creates and maintains this environment by implementing our quality control standards and employing a dedicated panel management team that is solely focused on the development of a community of active, engaged and genuine respondents.

The Theory of Member Recruitment

• Dual double Opt-in: Choice between e-mail and Mobile Phone
• Exclusive use for market research industry
• Extensive profiling
• 92-95% of the panel recruitment done online through following sources, thus providing clients access to active internet population:
• Banners
• Referrals
• Affiliate Programs
• In-person recruitment for tough to target groups like teens, physicians, IT/C-level professionals

The Intelligence of Quality & Online Panel Management

• Actively managed by a dedicated panel management team
• Real-time incentives to survey respondents
• Compliance with ICC/ESOMAR International Code of Marketing and Social Practices and Market Research Society of India
• Strict, on-going quality control practices to indentify and remove questionable bad data
• Duplicate e-mail & username checks upon registration
• Mobile Phone number check upon registration
• Security code (Captcha) at registration to prevent fraudulent/automated registration to the panel
• Conduct 'trap' surveys to spot dishonest respondents