May 2014
		marketxcel
Indian DTH market bound to grow at a rapid pace
 
Scoring Growth
Overview

Television viewing services in India has traditionally been currently provided mainly by two mediums--analog cable services & digital cable services (through the use of Set Top Box), however recently digital DTH services have seen a drastic increase in subscription.

Subscribers to India's six private direct-to-home (DTH) satellite TV providers have been estimated to reach 54.52 million. The Indian DTH industry is estimated to have clocked USD 1.5 billion and is expected to reach USD 3.9 billion by 2017 and USD 5.3 billion by 2020 at CAGR. Of 17.09%. The key drivers for the growth are:-

  • DTH enhances the sound and picture quality of the programmes
  • DTH services is that one would be able to subscribe only to those channel that one likes to watch
  • Compulsory digitisation requirement of the Telecom Regulatory Authority of India (TRAI)
  • Offering more channels and innovative technology
  • Additional benefits like video-on-demand, video conferencing, IP telephony, high-speed internet television services, and/or home networking.
  • No stealing of cable connection which causes inconvenience to others
  • Reduced amount of service breakdowns
Major Players:
			DTH Share- Gross Subcribers
			DTH Share- Active Subscribers

Dish TV still has the biggest share of active subscribers with 24 per cent, followed by Tata Sky and Airtel with 19 per cent each

Market Trends

  • High Definition (HD) channels and smart TVs, the market for digital TV viewing is increasing significantly
  • Other premium services like Movies on request are available with DTH services through which customers can even subscribe for movies they like.
  • The availability of wide range of choice to the consumers is the major force that is driving the DTH market
  • DTH operators providing great range of TV channels in addition to those from India’s Doordarshan public broadcaster and Cable operators
Government had made mandatory the digitisation of the distribution of TV signals by cable operators. TV signals are distributed to households through various platforms such as cable, direct-to-home (DTH), internet protocol TV (IPTV) and head end-in-the-sky (HITS). Cable is the largest platform, followed by DTH...